Kravet

Kravet leveraged existing designer relationships to promote their work with their sponsored content. Their feature See How Six Top Designers Use Their Work was a premium feature promoted in the Dering Hall website, eNewsletter, social media channels and content partner networks.  

As a result of the piece, Kravet experienced a 23% increase in product and profile views, 3 times the volume of tear sheet activity and more than 2 times the number of inquiries month over month.  The positive benefits from the article lasted several months.  

 

23% increase to product and profile views

3xs the tearsheet volume in one month

2xs the number of leads in one month

 

 
 

Paper Mills

Paper Mills wanted to feature their full collection in a single story.  The result was this piece put together by the world-class editorial team.

As a result of the piece, Paper Mills experienced a 28% increase to product and profile views.  Almost more importantly, the actions visitors took on that pages increased even more.  There was a 37% increase in tearsheet volume and a 60% increase in the number of leads after this single story.

 

28% increase to product and profile views

37% the tearsheet volume in one month

60% the number of leads in one month

 

 
 
 

Farrow & Ball

For this feature, the Dering Hall editorial team contacted the design community on behalf of Farrow & Ball and requested submissions from those who had used Farrow & Ball in projects.  The editorial team worked with Farrow & Ball to compile the submissions into a full-length feature.

As a result of the piece, Farrow & Ball not only saw a 600% increase in product and profile views, they actively engaged with the Dering Hall designer community of nearly 40,000.  

 

600% increase to product and profile views