FAQs for Dering Hall
WHO ACQUIRED DERING HALL?
WHY DID DERING HALL DECIDE TO WORK WITH CHAIRISH ON THIS ACQUISITION?
Chairish Inc. will provide Dering Hall members more reach and awareness of their quality items and design work and the ability for Dering Hall to more quickly scale to meet the demands of the market.
Chairish Inc. also shares key values with Dering Hall
WHY DID CHAIRISH INC. MAKE THIS ACQUISITION?
Chairish Inc. saw an opportunity to expand their portfolio to include newly made inventory and unique trade and artisan brands. Since its inception six years ago, Chairish Inc. has been wholly focused on creating industry-leading marketplaces (Chairish.com and DECASO.com) for highly curated vintage, antique and one of a kind inventory.
Today’s decorative furnishings industry is evolving. Brands, manufacturers and makers of new items are increasingly seeking an online presence that tells their brand story with authenticity.
With the addition of Dering Hall, the Chairish Inc. portfolio of sites now offers a comprehensive range of high-end inventory, from antique and vintage items to new and bespoke pieces, to fully address the design needs of trade professionals and design aficionados.
The Chairish Inc. portfolio now represents the largest offering of high-end US furnishings online, with a total of 450,000 items available for discovery and purchase. The collective aim is for all three sites to become the primary trusted sourcing destination for the trade and design lovers.
“We’re pleased to welcome Dering Hall into the Chairish family. Accelerating digital adoption is creating both new challenges and opportunities for the design industry. With the addition of Dering Hall, we’re ideally positioned to offer a comprehensive shopping destination for high-end home design and new solutions for interior designers, brands, dealers and design lovers everywhere,” said Gregg Brockway, CEO and co-founder of Chairish Inc.
WAS THIS A MERGER OR ACQUISITION?
Chairish, Inc. acquired Dering Hall.
ARE YOU ABLE TO SHARE THE SIZE AND SCOPE OF THIS DEAL AND ITS TERMS?
We were and are a private company and do not disclose financial data.
DID CHAIRISH, INC. NEED TO RAISE ADDITIONAL FUNDING TO PAY FOR THE ACQUISITION OF DERING HALL?
WHAT IS THE FUTURE POTENTIAL OF THIS ACQUISITION?
According to a 2018 eMarketer report, furniture is the fastest growing e-commerce category in the US as consumers warm up to shopping for and buying furniture online.
Until now, the premium and luxury home furnishing and decor market has been highly fragmented online, making discovery and buying a challenge for design professionals and shoppers alike.
Our aim is for our portfolio of sites to become the primary trusted sourcing destination for the trade and design lovers.
WHAT IS THE COMBINED IMPACT TODAY OF THIS THREE BRAND PORTFOLIO?
The Chairish Inc. portfolio now represents the largest offering of high-end US furnishings online. Together the three brands comprising the Chairish Inc. portfolio account for:
450,000 vintage, antique, contemporary and made-to-order products globally.
A growing monthly audience of over 2.5 Million affluent, urban and sophisticated design aficionados.
A community of +20,000 verified design professional members, the furnishings industry’s most valuable buyers.
Combined executive team comprised of veteran technology, home, fashion and editorial industry leaders.
WHAT DOES EACH BRAND IN THE PORTFOLIO OFFER?
The sites within our portfolio each offer a distinct inventory focus and experience.
WHO IS DERING HALL?
Created in 2011 by Waterworks and Design Leadership Network founder Peter Sallick and interior designer Steven Gambrel, Dering Hall focuses on the high-end contemporary furniture market in both the US and internationally. Dering Hall features over 400 brands and 800 interior designers and creates powerful editorial featuring their members which is widely circulated. Peter Sallick, co-founder of Dering Hall, will join the executive team at Chairish Inc. as a strategic advisor and said, “We’re thrilled to become part of the growing Chairish Inc. network, which will bring us powerful technology advancements, a complementary and accomplished leadership team, an expanded audience of buyers and sellers, marketing power and operational scale. We have a shared vision of bringing the best of the design market online, connecting vintage and antique dealers, artisans and high-end manufacturers with passionate design enthusiasts and interior designers.”
WHAT EXACTLY IS CHAIRISH, INC.?
Founded in 2013, Chairish Inc. is the San Francisco-based parent company of Chairish.com, DECASO.com and now DeringHall.com. Chairish Inc. is focused on making high-end home furnishings available online for discovery and purchase by interior design professionals and design lovers everywhere.
Chairish.com is the design lovers’ indispensable online source for chic and unique decor, decorative art, furniture and home decorating inspiration. This is a transactional site where items are offered for purchase. Listings are submitted by sellers and approved by Chairish curators prior to being presented live on the site. Listing on the site is free and Chairish takes a commission once an item sells. Chairish manages shipping.. Returns are allowed if the buyer notifies their intention to initiate return within 48 hours of receipt. Registered trade members will see net pricing and can request 48 hour holds for client approvals.
DECASO, a decorative arts society, was founded in 2016 and is the online home for the world’s top modernism, antique, bespoke and contemporary furniture, art and decor dealers in the U.S., Canada and Europe. As of September 2018, DECASO is transactional-optional in the U.S. by product meaning some items are available for purchase through the site and some require contacting the dealer directly to purchase.
The combined Chairish Inc. leadership team is comprised of veteran technology entrepreneurs who created some of the biggest global travel brands alongside well-known fashion and design industry executives. Investors include Altos Ventures Ltd, Azure Capital and O’Reilly AlphaTech Ventures.
WHAT WILL HAPPEN TO CHAIRISH AS A RESULT OF THIS ACQUISITION?
Chairish will remain focused on being design lovers’ indispensable source for chic and unique items for the home. Chairish is known for their vintage, antique and one of kind finds from both professional and private sellers and will stay focused on this market. Dering Hall has a wealth of brands who may have showroom samples (items in great condition from showroom floors when the stores are re-merchandised) that may be a fit for Chairish and we will explore those opportunities.
WHAT WILL HAPPEN TO DECASO AS A RESULT OF THIS ACQUISITION?
DECASO, a decorative arts society, will remain the online home for the world’s top modernism, antique, bespoke and contemporary furniture, art and decor dealers.
WHAT WILL HAPPEN TO DERING HALL AS A RESULT OF THIS ACQUISITION?
Dering Hall will remain as a stand-alone site. All three Chairish Inc. properties (Dering Hall, Chairish and DECASO) will benefit by sharing a state of the art technology platform, a large community of registered interior design professionals, an affluent audience of design loving shoppers and an seasoned operations infrastructure. Starting immediately, Dering Hall, Chairish and DECASO will cross link (via the headers on each site) to facilitate discovery and shopping across all three properties.
DERING HALL VERIFIED TRADE QUESTIONS
WILL THERE BE AN OPPORTUNITY FOR SELLERS TO CROSS-LIST ON ALL PLATFORMS?
WILL THERE BE AN OPPORTUNITY FOR THE TRADE TO SHOP ALL SITES SIMULTANEOUSLY?
Yes. Immediately, shoppers will see all three brands at the top of each site for quick accessibility. Our goal is to make the sourcing and shopping experience easy, efficient and fun providing the best online home decor destination across three unique brands and assortments. Our combined technology abilities will allow us to scale and grow quickly and intelligently.
Some of the near term benefits include:
Improved features, including tools and options for the trade.
Expanded distribution solutions for sellers
A broader audience of design lovers
Scale to invest in new services for the design community.
HOW DOES CHAIRISH, INC. DIFFER FROM THE COMPETITION?
We celebrate brand identities;
We support small businesses and enterprising businesses and empower sellers with an easy to use listing process;
We take quality and authenticity seriously;
Service: we take pride in our communication and transparency to ensure sourcing and buying go as smoothly as possible.
All three Chairish, Inc. brands celebrate communication transparency and brand identity. A potential buyer knows who they are buying from and is able to build relationships and trust - two very important components of a successful marketplace. Chairish, Inc. brands are built on relationships and the collaboration between small businesses, makers, enterprising companies and passionate buyers - and always will be.
DOES THIS MEAN THAT CHAIRISH, INC. WILL BE BIGGER THAN THE COMPETITION?
From an inventory perspective, Chairish, Inc. will have more US-based home decor products than any other premium/high end marketplace.
WHO WILL HANDLE CUSTOMER SERVICE ISSUES ACROSS CHAIRISH, INC.?
Dering Hall issues will remain handled through your member experience representative and all inquiries can go to firstname.lastname@example.org.
DERING HALL MEMBERSHIP QUESTIONS
WILL MEMBERSHIP FEES BE RAISED?
There is no plan to raise prices at this time, though there will be opportunities for existing Dering Hall brand members to list on Chairish or DECASO for a reduced rate. Across the board, the commission rates at DECASO and Chairish are currently the best in the industry and it is our plan to stay that way.
DOES THIS CHANGE THE STRUCTURE OR TERMS OF MY MEMBERSHIP IN ANY WAY?
Your terms of membership will remain the same.
DO I STILL HAVE THE RIGHTS TO MY IMAGES?
Dering Hall and Chairish Inc. do not own the rights to your images and we will continue to treat all images with respect and integrity. Any images used as part of Chairish Inc. will be accredited to you and your photographer (when provided) and link back to your Dering Hall profile.
HOW WILL THIS AFFECT MY EDITORIAL OPPORTUNITIES THROUGH DERING HALL?
Dering Hall will continue to produce exceptional editorial content featuring our members. Because of the size of the combined Chairish Inc. user audience, we expect to see an immediate increase in the reach of the content our team produces.
WILL DERING HALL BECOME A TRANSACTIONAL, E-COMMERCE SITE?
We do not plan to incorporate e-commerce into the Dering Hall platform in the immediate future. If you’re interested in selling your products through Chairish Inc. please be in touch to discuss cross-listing opportunities with Chairish and Decaso.
HOW DOES CHAIRISH’S AUDIENCE DIFFER FROM DERING HALL’S AUDIENCE?
All three Chairish Inc. brands cater to the high end of the interior design industry, offering items of exceptional quality to designers and design aficionados.
WILL MEMBERS OF DERING HALL RECEIVE DISCOUNTED RATES FOR LISTING THEIR PRODUCTS ON DECASO AND CHAIRISH?
We welcome our members to explore cross-listing their products across the three Chairish Inc. sites, and may be able to offer preferential rates. Please be in touch with your Account Manager to discuss the opportunities further.
WILL THE DERING HALL TEAM BE CHANGING?
No, the whole support staff at Dering Hall, from your Account Manager to our editorial team, is staying in place and will continue to provide the excellent support you’ve come to expect.
WHO DO I CONTACT IF I HAVE OTHER QUESTIONS?
You are welcome to contact your member experience representative directly with any further questions or email email@example.com.
WHO IS THE MEDIA CONTACT?