Dering Hall to introduce Dynamic Search Ads for selected members.
We are thrilled to announce the launch of Dynamic Search Ads for Dering Hall members with pricing on their products. The ads will start running March 4, 2019 and are some of the most effective methods to drive online traffic to a page or product. Dering Hall will be investing in those members that list pricing to create a better user experience and generate more inquiries for those members.
Here’s how Dynamic Search Ads Work:
When someone does a search on Google with terms that closely relate to your product, brand, or description, Google Ads will use those terms to dynamically generate an ad that directly relates to your product or brand.
For a brand like Lipton Furniture, when someone searches on Google for “contemporary writing desk with slab top,” they will see an ad Dering Hall has placed on behalf of Lipton Furniture with the headline: “Contemporary Writing Desk - Slab Top.” When they click on the ad, they will go directly to the product page.
Dynamic Search Ads better match the headline of a paid search ad with the search terms of the user.
It makes the ads Dering Hall places on behalf of our members more relevant, because of the changing headline and the ability to directly link to a specific product page or a brand profile.
Dering Hall continues to invest in our members to generate more visibility and inquiries for everyone who joins. If you are interested in being part of this new program, please contact your member experience representative about how to add pricing to your items.
We will report back on early results of these ads later this spring.