Dering Hall Grows Trade Program 34% in 6 Months
Usage of Dering Hall as a Sourcing Platform for High-End Design Explodes in 2018 with the Increase of Registered Trade Users
Dering Hall, the premier online resource for designers and consumers to discover and connect to the world’s finest interior design products and professionals, is seeing a significant uptick in their registered trade program and online shopping activity common among industry professionals, like tearsheet downloads and online sharing.
The size of the Dering Hall registered trade program has grown 34% since January 2018. This growth has accelerated in the last two months with an average of 20 trade professionals a day joining the program. Dering Hall saw their trade program increase by 10% in 2017, so this acceleration is notable.
When they join the trade program, professional designers, landscape artists, and architects get visibility into trade pricing, expedited response times, and additional concierge-level benefits through the partnerships Dering Hall has with design events, conferences, and associations.
“The Dering Hall trade program offers true value for the community we all love,” said Sarah Banerjee, Head of Member Experience. “Trade members get access to the best to-the-trade products and priority response to all product inquiries.”
A recent survey from Dering Hall found that 84% of design professionals source products online. This trend might be behind the increases at Dering Hall.
“When I’m kicking off a new project with a client, I almost always start my search with Dering Hall,” said Rebecca Lawrence, a New York City-based interior designer (http://www.rebeccalawrence.com). “Dering Hall works with an amazing variety of vendors and I can always find something that is truly unique for my clients. I keep it close to the vest to impress and delight my clients with something original they haven’t seen on Instagram or in a catalog. Dering Hall is a great secret.”
Known for featuring a wide variety of luxury design brands of all sizes, Dering Hall prides itself on being a true place to discover what is new and exciting in high-end design.
“Our goal is to create a curated experience for premium design,” said Peter Sallick, Founder of Dering Hall. “The web allows us access to a huge market of people who want to be inspired by the best artisans and brands. Dering Hall wants to be the online destination for professionals looking for the best quality and creativity in design.”
With the increased number of trade professionals using the site, luxury brands featured on Dering Hall are seeing more activity on average, especially in tearsheet downloads, printed tearsheets and overall inquiries. In fact, average tearsheet activity, as defined by downloads, prints, and the sharing of tearsheets, has doubled the first half of 2018 compared to 2017.
“Tearsheets are predominantly used by professionals,” said Sallick. “So when we see an increase in tearsheets, we are encouraged that more trade is utilizing the site.”
Founded in 2011 by Sallick and Steven Gambrel, veterans of the design industry, Dering Hall is a trusted, curated and useful tool to navigate high-end design. It features over 50,000 luxury products and produces over 150,000 inquiries a year, a number that will no doubt increase through the end of the year with this new activity.