Dering Hall Expands Reach by Adding Veranda as a Featured Syndication Partner
The partnership includes a revised designer directory on Veranda and updated packaging to highlight Dering Hall’s world-class content
This week Dering Hall expanded our partnership with Hearst to include the iconic Veranda to our ever-expanding syndication network. This was the first story that ran as part of this exciting partnership.
As a member, this expansion makes it even more important to include photo credits with all portfolio images. National media companies like Veranda require photo credits and without them, Dering Hall cannot include your beautiful images in these high-profile stories.
With this expansion, the premium editorial from Dering Hall will reach a wider audience of design enthusiasts and professionals, resulting in better coverage for every member of Dering Hall. “When the design community bands together through organizations like Dering Hall, design centers and media outlets like Hearst, the collective power of our stories can be heard,” said Peter Sallick, Dering Hall Founder. “With this expanded partnership, more people will have access to truly exceptional design.”
Dering Hall began a syndication partnership with Elle Decor and regional design titles like Cottages & Gardens and California Home + Design over a year ago to increase the exposure of Dering Hall members to a larger high-end design audience. The success of this program has led to a larger library of design professionals and brands, and Dering Hall quickly becoming the place to discover the exciting and innovative designs of the future.
The new agreement with Hearst improves how and where the content is displayed. Stories currated by the Dering Hall Editorial team will now appear side-by-side with other Elle Decor and Veranda stories, not in a separate section. To see the improvement, view this story on 25 Luxurious Pools that ran in Elle Decor this week. Two stories will run from Dering Hall on a weekly basis.
“As a curated, luxury platform, Dering Hall celebrates and promotes high-end design,” said Sallick. “Whether it’s a design professional or an artisanal maker, we want to use our platform, which includes world-class content and an elegant shopping experience, to feature a diverse collection of premium design. This partnership is the latest effort for us to highlight our members even more effectively.”
Elle Decor also hosts a design directory powered by Dering Hall, which features Dering Hall members.