Dering Hall Names Barbara Friedmann Vice President, Brand Relations


Dering Hall recently named Barbara Friedmann Vice President, Brand Relations. Ms. Friedmann was previously COO of Galerie Magazine, and VP, Chief Revenue Officer of Elle Decor, where she led the title to record-breaking revenue and profits. In her new role at Dering Hall, Ms. Friedmann is responsible for expanding the site's partnerships with high-end national design brands and developing custom content programs that maximize digital exposure for members.  

"We are thrilled to have an industry leader like Barbara to drive national brand memberships at Dering Hall," said Mr. Blaustein. "High-end design brands must have experienced and credible marketing and content partners to help them stand out from digital noise and clutter. Dering Hall provides the platform and the resources for brands to gain exposure to a targeted audience in a measurable way. Barbara's long-standing relationships and industry savvy will enable her to communicate our powerful message to the luxury brands market."

"Dering Hall is changing the way interior designers, architects, and sophisticated consumers find high-end home furnishings online for serious design projects," said Ms. Friedmann. "With our powerful search engine and inspiring editorial coverage, we can showcase our partners' products and amplify digital lead generation like no other platform. It's what the industry needs now, and I'm inspired to be at the forefront with the Dering Hall team."

An innovator in the interior design industry, Dering Hall is dedicated to bringing the design world online and making great design accessible. It is the premier online resource for designers and consumers to discover, organize, and connect to the world's finest interior design products and professionals.