Dering Hall For Brands

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Dering Hall is the design industry’s premier digital marketing partner

We believe in the power of the Internet to reach and serve trade and consumer audiences with world-class editorial and digital tools that drive discovery, enable project organization, and generate leads

It is the only technology platform created by industry leaders to effectively serve the design community

Dering Hall makes great design accessible

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Today's Challenges

The print media landscape no longer serves the design community and offers fewer opportunities for editorial coverage

Design brands are increasingly competing for designer relationships and consumer attention against companies with strong online resources

More designers are shopping and specifying from their devices, expecting easy access to information, tear sheets and other digital tools

Consistently creating quality informative digital content is expensive, time-consuming, and beyond the skillsets of many design brands

Most traditional marketing investments offer little insight into performance






The Dering Hall System

A digital marketing platform that produces results you can measure



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Our Basic Membership Package

Complete brand profile and product database published on Dering Hall

example of a brand profile

example of a product database

Inclusion in Dering Hall original editorial, including access to our daily editorial submissions program

example of dering hall editorial 

Access to our analytics dashboard for your brand, so you can measure your return on investment

Geo-location targeting to drive traffic to your showrooms







Inclusion In World-Class Editorial Coverage

Features are created daily by leading Editors Michael Boodro and Dennis Sarlo, formerly of Elle Decor and Architectural Digest, respectively.   




Amplify Your Brand Across Multiple Channels

Dering Hall shares its content across a proprietary network of websites, eNewsletters and social media channels, and makes content available for members to use on their respective channels.

Syndication partners include Elle Decor, Cottages + Gardens, California Home + Design, Editor at Large, Forbes Life, Quintessence, Go Design Go, Veranda, House Beautiful

Design Centers include San Francisco Design Center, Boston Design Center, Seattle Design Center + ongoing conversations



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Reach The Right Audiences For Your Brand

Over 40,000 Designers and Millions of Consumers with a Design Buyer Profile



Create a Direct Connection

More than just world-class editorial:
Articles and directories that link directly to your profile and products



Insight You Can’t Find Anywhere Else

Measure activity at every stage of the sales funnel with Dering Hall's exclusive analytics dashboard 



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Get More From Your Membership With Sponsored Content Programs

The dedicated editorial coverage you always wanted on your company:

All sponsored content is designed to educate prospects and elevate the perception of your brand



Industry Innovation Partner

Dering Hall continues to invest in technology to better serve the design marketplace:

Adding geo-location technologies to highlight showrooms

Creating design center search tools

Expanding our data analysis tools and market research reporting

Adding new navigation and filters to aid onsite search by category

Creating enhancements for multi-brand companies

Prototyping visual search